The Medium is the Massage - An Inventory of Effects. - Marshall McLuhan, Quentin Fiore, Jerome Agel 1967 - Allen Lane Penguin Press, London - First English Edition Real, total war has become information war. It is being fought by subtle electric informational media — under cold conditions, and constantly

McLuhan’s prophesy, the first English edition published the same year as the American edition but in the much cooler dust jacket with ‘60’s’ clad model highlighting how advanced the contents of this work are.

‘In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media,
The Medium is the Massage is a unique study of human communication in the twentieth century.

Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic
The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate.

His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.’ [from the Penguin classic edition].
  'The media prophet of the 1960s' – The New York Times.

'In the tumult of the digital revolution, McLuhan is relevant anew' –
Wired.

Provenance: Signature of B O Hartley.

Book size 28.6x17cm, pp. 160. In publisher’s black and white striped paper covered boards, spine lettered in black, upper board lettered in white, black endpapers. Dust jacket priced ‘42s. net’ to lower corner of front flap.
  Condition: Fine in near fine dust jacket with some wear to edges and spine ends and 2cm closed tear to rear panel.   Ref: 110227   Price: HK$ 3,500